Bugaboo

Size 7,500 SF
Location El Segundo, CA
Services Strategy, Design, Construction

Blurring the line between indoor/outdoor, Bugaboo’s new home maximizes a reduced floorplate while making room for future growth in a playful, urban environment. A leader in mobility retail, Dutch product brand Bugaboo transformed the industry with their modular stroller system. Headquartered in Amsterdam with offices worldwide, Bugaboo currently sells products in over 50 countries.

Both dated and isolated, Bugaboo’s original space did not reflect either their company culture or their modern, playful brand. Planning for growth, they saw a new space as an opportunity to improve their work environment. Through a comprehensive information gathering process, we explored various aspects of the company, brand, and culture. Findings from this process drove the choice of location, and the resulting design and plan. Their new space is part of a recently renovated, creative campus with shared amenities. Designed to blur the boundaries between interior and exterior space, its open and modern feel is consistent with the Bugaboo brand. The new space reduced its footprint by 2,500 SF and it references the company’s trademark European strollers - clean, stylish, and modern.

The neutral color palette acts as a backdrop to showcase the strollers as lively pops of color throughout the space. Changing the ratio of private office to workstations, worksmart was able to increase shared management space, add 10 work points, and physically open the lines of communication between teams. The layout includes two additional meeting rooms and a large boardroom. Our strategy also allowed Bugaboo to reuse much of their furniture, a significant cost savings