Kinecta Federal Credit Union
Huntington Beach Branch

Size 4,200 SF
Location Huntington Beach, CA
Services Strategy, Design, Construction

The new Kinecta branch hits Surf City USA as its Westminster location moves into a prime location at Bella Terra, Huntington Beach. Contemporary and sleek design, open and inviting spaces, and a variety of client service points welcome each patron. Large graphics adorn the walls to celebrate the city's authentic California landscape, deeply embedded in the city's one-of-a-kind surf culture.

 Kinecta partnered with Worksmart Design to reposition this branch, as well as all its new retail and corporate locations, to give back to its customers, attract new patrons, and improve its overall brand presence. The repositioning strategy involved identifying critical issues impacting the company as well as opportunities to enhance its best existing features.

 The design refreshes the brand but also targets improved branch circulation, daylighting, and street presence of the upgraded space. The repositioning reduces redundant circulation space and expands the collaboration opportunities throughout. Spacestor railway carriage meeting booths help to enhance a sleeker aesthetic while providing an opportunity to collaborate and socialize in a unique way. Loungey furniture and accessory pieces help to blur the lines of a domestic/commercial environment - inviting members to stay awhile and take a pause from their day. 

One of the biggest challenges in creating the space was relocating, with careful design consideration and coordination, the bank vault from the Westminster location to its new home in Huntington Beach. In addition to the meeting booths, a large conference room, private and semi-private offices, cafe, and teller stations make up the public space of this new Kinecta branch. It will become the epitome of a brand advocating for its community and families.